Want a New Bike? It's All About the WAF
This one is from Don Fernandez of the Atlanta Journal-Constitution who demonstrates an acute intellectual grasp of the dire predicament faced by the male of the species. While many of us have had an intuitive grasp of the fundamental facts here described about the relationship between the sexes regarding purchasing decisions, Fernandez applies statistics.WAF:Wife Acceptance Factor
I'm a little embarrassed that I've missed this term and theory. Here's a 2004 article from Kimberley Blanton, boston.com (Boston Globe) on the phenomenon-
Men learn to listen to their spouses on big purchases
posted by Tony Wilkie @ 6:22 PM
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